Product Marketing Specialist
Dubai
$8-12k per month

We’re seeking a strategic and technically-savvy Product Marketing Specialist to lead go-to-market efforts and drive adoption of our cutting-edge blockchain solutions. You'll craft compelling narratives, design and execute product launch campaigns, and collaborate closely with cross-functional teams to position our technology to a broad range of audiences.

Our client is next-gen blockchain infrastructure company redefining how global finance operates. They're building a Layer 1 platform purpose-built for institutional adoption—merging AI, compliance automation, and DeFi to unlock programmable, cross-border financial workflows.

What’s in it for you?

• Competitive salary ($8,000 - $12,000 per month)

• Optional token equity
• A forward-thinking team committed to innovation and decentralisation
• Opportunities to lead high-visibility product launches in the Web3 space
• A collaborative and ambitious work environment, whether in Dubai or remotely

Key Responsibilities

• Plan and lead product launches with tailored messaging and strategic positioning across multiple segments.
• Drive integrated campaigns that accelerate user acquisition, engagement, and retention.
• Develop engaging product briefs, case studies, and collateral that clearly communicate product value and competitive differentiation.
• Ensure consistency and clarity across all communication channels and marketing touchpoints.
• Conduct in-depth research to understand target personas, user pain points, and buyer behaviours.
• Analyse competitors and industry trends to refine positioning and sharpen go-to-market strategies.
• Coordinate brand presence at Web3 events, podcasts, and workshops.

About You

Essential Qualifications & Experience

• 3–5 years in product marketing, ideally in blockchain, fintech, or SaaS.
• Proven experience bringing technical products (e.g., APIs, infrastructure, compliance tools) to market.
• Strong understanding of Web3 technologies: Layer 1s, smart contracts, tokenomics, and more.
• Excellent written communication and storytelling skills
• Experience in marketing within regulatory frameworks and across global markets.
• Strong collaboration skills and the ability to work across technical, sales, and marketing teams.

Preferred Qualifications

• Prior experience with a Web3-native organisation.
• Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or advanced marketing certification a plus).
• Familiarity with analytics tools and marketing automation platforms.

Priority Crypto

We specialise in emerging tech recruitment, including Web3, blockchain, crypto and more. We break down barriers and facilitate borderless connections, creating a global network where collaboration drives success. Based in the UK, we operate globally

Take charge of your journey.
Ready to apply? Go for it. We’ll be in touch shortly—we can’t wait to meet you.