Job Description: Head of Marketing

Salary: $250k-$300k Plus Discretionary Bonus Etc 

Location: Remote (Ideally North America)

What’s in it for you:

•Competitive salary and benefits package

•Opportunities for career growth and development

•Chance to work in a dynamic and innovative industry

More about the client and role:

•Company Overview: A leading firm in the blockchain development industry, recognised for pioneering solutions in the decentralised finance space.

•Role Description: The Head of Marketing will lead the charge in creating and implementing innovative marketing strategies that drive brand awareness and engagement. This role requires a strategic thinker who can anticipate market shifts and respond proactively.

Key Responsibilities:

•Strategic Leadership: Develop and execute forward-thinking strategies informed by market trends, competitor activities, and community feedback. Ensure every move is innovative and targeted toward key decision-makers in the blockchain space.

•Comprehensive Campaigns: Lead multi-faceted marketing campaigns that resonate with both technical and non-technical audiences, ensuring the company’s message is compelling across all channels.

•Market Agility: Quickly adapt to emerging market trends and pivot strategies in real-time to capture opportunities for growth and engagement.

•Community Engagement: Support community-building efforts with impactful marketing content that fosters a strong, active, and engaged community around the company’s vision and projects.

•Collaborative Innovation: Work closely with product, ecosystem, and community management teams to ensure marketing strategies are deeply integrated with partnership announcements, product development, and user feedback.

•Data-Driven Decisions: Utilise analytics and market insights to inform strategies, measure impact, and refine approaches.

Who are we looking for:

•Layer 1 or Layer 2 Marketing Lead / CMO experience

  Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or a related field, with a comprehensive understanding of the blockchain technology landscape, especially the retail and developer community verticals.

•8+ years of experience in marketing, preferably including major agency experience, with a proven track record in the tech or blockchain industry, demonstrating success in market penetration and brand elevation.

•Proven experience and ability to manage outside marketing vendors (agencies, KOLs, creatives, etc.).

•Exceptional leadership skills with the ability to inspire and mobilise teams.

•Technical acumen, with the ability to grasp complex blockchain concepts and effectively communicate them to diverse audiences.

•Demonstrated agility and strategic thinking in a rapidly changing tech landscape, with a portfolio showcasing innovative and impactful marketing campaigns.

•Strong analytical skills, with experience in leveraging data to drive strategic decisions.

•Exceptional content writing and editorial abilities with a focus on highly technical products.

Tech Stack:

•Familiarity with marketing technologies and platforms relevant to the blockchain and tech industry.

Priority Crypto

We specialise in emerging tech recruitment, including Web3, blockchain, crypto, and more.

We break down barriers and facilitate borderless connections, creating a global network where collaboration drives success.

Based in the UK, we operate globally.

Take charge of your journey.

Ready to apply?

Go for it!

We can’t wait to meet you.